Profit versus liquidity

Your business can be profitable and still run short of cash.

Profit lives across the full job, month, or reporting period. Payroll lives on Friday. A receivable can be valid, valuable, and still unavailable when vendors need to be paid.

Where does cash reach its lowest point before the cycle replenishes it?
01

Profit is not the bank balance

Profit compares revenue and expense under accounting rules. Liquidity describes cash available to meet obligations now. A business needs both over time, but they do not move in lockstep.

02

Map the lowest point

Build a dated schedule of material, payroll, rent, freight, tax, and debt obligations alongside customer deposits and receivable collections. The deepest projected shortfall is the timing gap to examine.

03

Capital does not fix bad unit economics

If the underlying work loses money, financing may add cost without solving the model. First establish that the expected contribution is positive under reasonable assumptions.

Sources and further reading

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